Spring 2011 E-Waste Drive

Check out the video footage from the Broadway Green Alliance's E-Waste drive.

Broadway continues to go green! The Broadway Green Alliance¬† is pleased to announce that our February 2011 E-Waste Collection Event was a great success. The event took take place on Wednesday, February 23rd in the walkway of the Minskoff Theatre (45th Street & Broadway) between 11am and 1 pm. This year the BGA collected over 7,000 pounds of E-waste. That is a 16.5% increase from last year’s drive.

E-waste, or electronic waste, refers to old electronics that are no longer wanted. These products contain dangerous toxins like lead and mercury that should not be thrown in with the rest of the trash, but should be reused or recycled instead.  Although they are a small portion of the waste stream by volume, computers and electronics constitute the fastest growing component of the municipal waste stream and contribute at least 40% of the toxicity found in landfills. The BGA partnered with WeRecycle! to responsibly dispose of the e-waste from Broadway theatres and offices.

Susan Sampliner, co-chair of the BGA, said “We’d especially like to thank SL Green Realty and the Nederlander Organization for allowing us to use their premises for this important cause, and to thank WeRecycle! for their ongoing support and guidance in helping the BGA keep e-waste out of landfill.”

Written and Edited by Lisa Goldberg

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